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National Repository of Grey Literature

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Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management Kusch, Katharina ; Lhotáková, Markéta (advisor) ; Zlatić, Marija (referee) The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn. Detailed record

Consumer loyalty - competitive advantage of travel agencies Malá, Barbora ; Petrů, Zdenka (advisor) ; Houška, Petr (referee) The theoretical part of diploma thesis "Consumer loyalty - competitive advantage of travel agencies" is focused on specification of tourism product and the main differences in goods and services. This part also deals with principles of loyalty and motivation programmes and includes marketing view of particular forms of sales promotions. The practical part is based on analysis of loyalty and motivation programmes aplicated by travel agencies in the market of the Czech republic during the period under consideration (june 2007 - september 2008). Practical part is also focused on marketing research concentrated on relation between consumers and travel agencies, their knowledge of existing loyalty and motivation programmes and demonstration of theirs effectivity. Detailed record

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